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GEWLie
quarterly magazine for writers

Winter '07 / Notes from the Marketing Underground


Branding Outside the Box

by Don Bacue

Here are some out-of-the-ordinary ways you can put your branding or book cover out into the world to get noticed:

CafePress.com lets you put your branding on a wide variety of items.  The best part: you can order one or 100 and order as you need them, no inventory, no risk.  You can even create merchandise and link to a shop from your own website.

PhotoStamps.com · Put your postage to work for you.  For slightly more than the cost of a regular stamp, you can put your own artwork or branding on your regular mail.

Totally Chocolate · Need we say more?

Jones Soda · This is our personal favorite.  This company's labels are already fantastic--each emblazoned with a photo submitted by a fan.  Why not customize your own Jones Soda bottle labels with your book cover and pass them out to friends and neighbors as mementos?


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